A single number from 0–100 that tells you how often AI engines cite your brand — across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot.
A straightforward metric for a genuinely new problem — the rise of AI as the first place people look for recommendations.
An AI authority score is a number from 0 to 100 that measures how prominently and consistently your brand is cited when AI engines answer questions in your market. A score of 0 means you are invisible to AI. A score of 100 means you are the default answer across every relevant query.
AI engines — ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot — are now the first stop for millions of buying decisions every day. When someone asks "what's the best project management tool for a remote team?" or "who are the leading agencies for SEO in London?", the brands that get cited win the attention. The ones that don't exist in AI answers lose it.
Your AI authority score gives you a single, trackable metric for that visibility — so you know exactly where you stand, how you compare over time, and what to do next.
Four bands describe where most brands fall — and what each range means for your competitive position.
AiVIS uses a three-step methodology to produce a score that reflects real commercial visibility — not just name-drops.
Each scan fires a tailored set of queries covering your brand, expertise, services, market position, and competitive landscape — across ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. Every engine sees the same questions, so you get a true cross-platform picture.
Each AI response is classified into one of five states based on how your brand appears in the answer:
Not every query matters equally. High commercial-intent queries (pricing, "best for", comparisons) carry more weight than general brand queries. AiVIS also applies confidence weighting — when engines disagree, ambiguous results count less. The output is a score that tracks business impact, not just raw presence.
Your overall score is broken down into five pillars, so you can see exactly which areas are strong and where to focus your content strategy.
The shift to AI-first discovery is already underway. Here's the business case for tracking it.
ChatGPT crossed 300 million weekly users. Perplexity processes hundreds of millions of queries per month. When someone asks an AI engine for a recommendation in your category, the brands it cites are the brands that get discovered. If you're not in that answer, you don't exist for that buyer.
AI engines reinforce themselves: brands that are cited often are perceived as authoritative, which increases the likelihood of future citations. Getting your score up early creates a compounding advantage that is difficult for slower-moving competitors to close.
Unlike vanity metrics, your AI authority score maps directly to action: every Lost query is a piece of content you should publish, every Contested query is a citation you should build. AiVIS turns the score into a prioritised plan so you always know exactly what to do next.
Everything you need to know about AI authority scores and how AiVIS measures them.
Free to start. AiVIS scans 50 queries across 5 AI engines, produces your authority score, pillar breakdown, and a content plan — no credit card required.
Run your free scan →