Learning Centre

Understanding AI Visibility

The shift from Google search to AI-generated answers is reshaping how businesses get found. These guides explain what's changing and what you can do about it.

01

What is AI visibility?

Millions of people are now asking AI engines — not Google — to recommend products, services, and experts. AI visibility is the measure of how often and how prominently your business appears in those AI-generated answers.

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02

How AI engines decide which brands to cite

ChatGPT, Perplexity, Claude, and Gemini don't rank websites — they synthesise answers. Understanding the signals that make a brand citation-worthy is the foundation of modern AEO strategy.

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03

What is an AI authority score?

An AI authority score quantifies how well a business is represented across AI-generated answers. Learn how it's calculated, what a good score looks like, and which levers move it most.

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04

How to rank in ChatGPT (and other AI engines)

ChatGPT doesn't rank websites — it cites brands it deems authoritative. This 7-step guide explains exactly how to get your business cited by ChatGPT, Perplexity, Claude, Gemini, and Copilot.

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